Work Samples

Marketing strategy work is available on a quarter-to-quarter, month-to-month, or project-to-project basis. Below is an example of a high level marketing strategy.

Sheena has 25 years of experience with SEO, from writing long form content, like blog content, essays for publications, to SEO audits and SEO for organizations' websites and landing page campaigns. Below are some metrics from Sheena's work with Dineable.

Sheena has owned Google Analytics, in addition to other analytics tools, like Hotjar, Databox, and the native tools within Hubspot, for tracking marketing metrics and revenue attribution, and liaising with sales teams. Click below for reporting services.

Many of Sheena's B2B projects have involved gated campaigns across channels like LinkedIn and Google using a landing page with a form to gain contact information from a lead before offering a valuable resource, like a whitepaper or webinar. Click below to see one example of a sample landing page.

Our attention spans are getting shorter, which means short 15-second videos are continuing to gain traction on different social media platforms. From Instagram Reels and TikTok videos, to YouTube Shorts and Idea Pins on Pinterest, the possibilities to utilize this format are endless. Click below for some work samples or reach out via the contact page to get more work samples from different clients and scopes of work.

Pinterest is a great tool for certain business models. In Sheena's past work experiences, she has used Pinterest as a tool to reach event planners (at Dineable) and at another company to reach parents / caregivers of children. Please click below for work samples. 

Everyone is on Instagram these days. Like other social channels, creative on Instagram needs to be appropriate for the channel and target audience that you are trying to reach. Please click below for work samples.

Sheena has been writing long-form content for over 25 years. Her full writing portfolio can be viewed here. Below is a sample whitepaper from her time at Dineable.

While ChatGPT might be coming for copywriting jobs, there is still something to be said for thoughtful and well written copy that was not AI generated. For some copywriting samples, click below. 

Product photography is one of the many tools in Sheena's creative suite. Click below for product photo samples. 

The below HD ad was created for Dineable as a quick reel to summarize what the company does. 

The below brand guide was created with the teamwork of a designer. Sheena pulled together customer research, color palettes, and font brainstorming for the new brand and the new brand design was refined and pulled together by Dineable's designer to put together the below brand book. Channel guidelines and brand voice are other areas of expertise for Sheena. Reach out on the contact page for more information.