Services
1
Omnichannel Marketing Strategy & Planning
A strategy includes 1-3 meetings with your stakeholders and an analysis of your business needs. The deliverable is a strategy and planning deck that can be executed with or without our team with an agreed upon channel/media mix. Specialties for strategy and planning are choosing a media mix and tactics where your audience can be reached, creating a strategy and tactics around the strategy, and execution. Areas of expertise include: paid media (includes programmatic, paid social, and OOH), retention and loyalty, SEO, content strategy, community management, and organic social media.
2
Marketing Strategy Brainstorm Session
This is the mini-version of the above. This includes a one-hour brainstorming and strategy session with the owner and lead strategist, Sheena Pradhan. You get a PDF or slide deck of deliverables to get started on GTM planning before your first marketing hire. This offering is $150 per hour-long session.
3
Retention Marketing
Your existing customers are your most valuable customers. Make sure that you are showing these customers the appreciation that they deserve through retention and loyalty initiatives. Our team can work on any and all retention channels (email, SMS, push notifications) for both campaigns and automations; as well as, build out loyalty and rewards programs. We've worked on virtually every ESP - Klaviyo, Mailchimp, Hubspot, SendGrid, you name it.
4
Growth Marketing for Ecommerce Businesses
In order to grow your ecommerce business, we will take a look at your historical data or industry benchmark data to come up with channel mix, goals, and a budget with your stakeholders. For established businesses, we can work with your team to optimize paid media plans and campaigns/creatives for your advertising. We can also execute on any plans. Our focus on metrics and ROI/ROAS will help your business reach your goals.
5
User Acquisition
We specialize in user acquisition for D2C tech startups. Based on your business’s target audience / persona, our team will collaborate with your stakeholders to decide on the correct channel/media mix and budget to help grow the users on your app. We can run user aquisition tactics and waitlist growth tactics on a retainer basis as well.
6
SEO Audit, Strategy, & Plan
Included in an audit is a technical and on-page SEO audit of your website, competitive research, keyword analysis & research, keyword gap analysis, and industry trends for your industry. While we typically work on website SEO, search optimization for voice search, LLMs, and app store/play store optimization is also available depending on your business’s specific concerns. Complete SEO audits are offered for a flat rate. Rates start at $1500, but increase incrementally depending on the number of pages on your website. ​Execution of SEO audit, strategy, and planning is available at a retainer or hourly rate.
