ABOUT
Sheena Pradhan is a digital marketer and creative strategist. She has a wide range of experiences, including Google Analytics, Ads, Facebook Ads, Pinterest, LinkedIn, and creative direction. In her current roles, she is running campaigns end-to-end, from strategizing, to producing, to reporting at the end of a campaign cycle.
Sheena has a diverse background. In her 20s, Sheena won two beauty pageants, and was featured in several commercials and social media campaigns as an actor/model, became a published writer, and helped to scale three fashion brands. In 2017, a meal prep delivery service that Sheena was experimenting with took off. She quickly pivoted calling this company Bodybuilder Kitchen. She spent the next three years running a nutrition private practice, Nutritious Balance, and Bodybuilder Kitchen, simultaneously. In 2019, she made a tough decision to close her businesses after a series of circumstances beyond her control and embarked on a career in marketing.
SKILLS
Google Ads
Google Analytics
Facebook/Instagram Ads
Pinterest Ads
LinkedIn Ads
Data analytics: SQL, Excel, Tableau
Graphic Design (Adobe InDesign, Adobe Illustrator)
Photography and Photoshoot Direction (Adobe Photoshop, Adobe Lightroom)
Food styling, Product styling
Videography and Video Direction (Adobe Premiere Pro, Adobe Premiere Rush)
CRM, Email, and Social Media Management
Messaging/Chat/SMS Automations
BRANDS
Kandice Pelletier Swimwear
Mujus
Tuline Tulip
Nutritious Balance
Bodybuilder Kitchen
ThirdEye Gen
Practical Coaching Solutions
I Am Why by Rachel Slawson
Echo Me Forward
Dineable
10X Athletic
CERTIFICATES
Product Management, General Assembly, 2019
Data Analytics, General Assembly, 2020
Digital Marketing, General Assembly, 2021
ENTREPRENEURSHIP
Bodybuilder Kitchen (meal prep delivery company)
Nutritious Balance (nutrition private practice)
Tuline Tulip (blog)
AS SEEN IN
Seventeen Magazine
Fox 29 Philadelphia (Good Day Philadelphia)
The Philadelphia Inquirer
Be Well Philly
Philadelphia Magazine
The New York Post
ZeeTV
Rogers TV
In the Know with David Oh
DNAinfo
WRITING HAS BEEN FEATURED IN
Huffington Post
Healthline.com
The Manual
India.com
Brown Girl Magazine
MODELING
Laura Mercier
Yotel
G.H. Mumm
123 Glow
East Point Sports
Fox and Friends
PAGEANT TITLES
Miss Pennsylvania United States 2018
Miss East Coast U.S. Supranational 2015
ATHLETE
Semi-pro triathlete (2009-2010)